This direct mail made quite a noise! Shortly before the start of the summer hunting season, a balloon having only the recipient's particulars on it and a pin, reaches the hands of hunters. When the recipient pops the balloon, a favourite scene unfolds before his eyes. After the "bang", feathers scatter all over the place, while a spent cartridge falls on the floor. Inside the cartridge there is a voucher informing the hunter that he has just "shot" a 30% discount on all HELLAS hunting products.