Last time under pressure!

DAY6 | Direct Mail

  • Astrid Awards 2010
    Gold Award

2009 was a difficult year and financial crisis has created increased pressure on all of us.
The idea was to sweep away the bad vibes via a direct mail, inspired by a stamp. The top read: "I HOPE THIS IS..." The rest of the message is revealed where the stamp is pressed: "THE LAST TIME I'M UNDER PRESSURE!" The stamp says it all on your behalf.