PORSCHE - Sportscar | Direct Mail

  • Astrid Awards 2009

The definition of applying a conceptual form is found in this direct mail concept! Wanting to inform customers of the head office's change of address, Porsche, the sports car company, sent a special design, where the Porsche logo moves from the old to the new address as the recipient pulls out the content to read the information, thus representing the company's relocation!