Target the top!

SUBARU | New Year's Gift

  • New York Festivals 2011
  • Astrid Awards 2011
    Bronze Award

What will Subaru's long-awaited corporate New Year's gift be? We all set ourselves targets for the new year. We decided to "create" targets for the new year. The contour lines of a topographic map provided inspiration, and five surfaces made of cork were cut and stained to form the topographic relief depiction of a mountain, with each surface showing the points as the height. The logo of Subaru and the All-Wheel Drive system give wings to the darts so that the target of the peak at 2010 meters/points becomes an easy task.